DoNotTrackMe (formerly known as Do Not Track Plus) is a cross-browser extension that stops sites from tracking you. If you're concerned about targeted advertising or the amount of data sites gather about you, it's a very effective add-on.
Once installed, you'll be surprised at how much tracking you're subjected to and how much DoNotTrackMe blocks. DoNotTrackMe claims it can stop more than 600 trackers and it is compatible with Mac or PC for Chrome, Firefox, Safari, and Internet Explorer. It's constantly updated to keep ahead of the latest trackers. Benefits of DoNotTrackMe include more privacy, vastly increased control over what can track your activity and faster browsing speeds.
It's also very discreet. A small green icon appears in your browser toolbar with a number in it indicating the number of tracking cookies that the site you are currently browsing is trying to leave on your computer. If you click on the number, a drop down menu displays information about the tracking cookies which usually consist of anything from social media trackers to advertising trackers. If there's something in there that you don't want blocked, just click on it and DoNotTrackMe will immediately allow it to track you.
If you want more information on exactly what is tracking you, just click on the block counts and a drop down menu shows you the names of the companies (usually big ad networks such as Doubleclick, Omniture and Comscore). There is an additional information link "Who are these companies?" although it doesn't give any specific information - just a useful general description of why these companies are tracking you.
Finally, there's an "All Time Block Counter" which keeps track of the total number of trackers that are blocked which can easily run into the thousands in just one day.
If you're concerned about targeted advertising or how much websites seem to know about you, DoNotTrackMe is a powerful yet simple solution.